Blantyre 26 February 2026 – Ecobank Malawi this week rolled out a dynamic workplace activation at CEAR Head Office in Limbe, reinforcing its commitment to delivering tailored financial solutions directly to institutions and their employees. The activation, led by the Limbe Branch team under the leadership of Branch Manager Pumani Katenje, goes beyond traditional account opening initiatives and positions Ecobank as a strategic financial partner for salaried professionals.

The initiative was designed not merely to onboard employees onto savings, current, or fixed deposit accounts, but to demonstrate how banking with Ecobank can enable employees to extract greater value from their monthly income. By integrating transactional banking, credit solutions, and digital platforms, the bank showcased a holistic financial ecosystem built around convenience, speed, and security.

At the heart of the engagement was a focus on empowering CEAR employees with practical financial tools that support everyday needs and long-term aspirations. Ecobank highlighted its Unsecured Personal Loans of up to MK44.5 million and other salary-backed credit facilities, which provide employees with structured access to financing for personal development, asset acquisition, education, and emergency needs. Through competitive repayment terms and streamlined processes, the bank illustrated how responsible borrowing can become a catalyst for financial stability and growth.

The activation also provided live demonstrations of Ecobank’s cutting-edge digital solutions, reinforcing the bank’s promise of delivering A Better Way to Bank. Employees were introduced to the Ecobank Mobile App and Ecobank Online platforms, which allow customers to transfer funds, pay bills, monitor transactions, and manage accounts in real time. The USSD platform *326# was showcased as an inclusive channel enabling customers to access core banking services directly from their mobile phones without requiring internet connectivity. In addition, Ecobank’s Xpress Point agents were highlighted as an accessible extension of the bank’s footprint, bringing banking services closer to communities through secure and convenient agent locations.

By combining physical presence with digital innovation, Ecobank Malawi demonstrated how modern banking can be seamlessly integrated into the daily lives of salaried employees. The activation emphasized financial empowerment, improved money management, and the ability to transact securely at any time and from anywhere.

Speaking during the activation, Limbe Branch Manager Pumani Katenje underscored the broader objective of the engagement. This activation is not simply about opening accounts. It is about helping employees unlock more value from their salaries by connecting them to solutions that support their ambitions and everyday financial needs. Through our digital platforms, credit facilities, and accessible service points, we are delivering a better, faster, and more secure way for CEAR employees to bank,”“ he said.

The workplace activation reflects Ecobank Malawi’s broader strategy of deepening institutional partnerships and delivering customized value propositions to salaried segments across the country. By engaging employees within their work environment, the bank strengthens financial literacy, builds trust, and accelerates adoption of digital banking channels.

Ecobank Malawi remains committed to advancing financial inclusion and driving innovation that supports individual prosperity and institutional growth. Through initiatives such as the CEAR workplace activation, the bank continues to reaffirm its role as a trusted Pan-African partner dedicated to delivering accessible, secure, and forward-looking financial solutions.

For more information about Ecobank Malawi’s products and services, customers are encouraged to visit any Ecobank branch or access services through the Ecobank Mobile App, Ecobank Online, *326#, or their nearest Xpress Point agent.

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For more details contact Harrison Potifala, Brand, Marketing & Corporate Communications on +265994502069 or via email hpotifala@ecobank.com